TEL-AVIV, Israel – March 12, 2008

Bamboo MediaCasting, Inc., the leading provider of scheduled, push-delivery of subscription content to mobile customers, today announced the extension of its SilverStripe solution to support Smartphones running on the Microsoft Mobile operating system. This addition allows the mobile content delivery company to fully support the HTC P series and S series,
the Motorola Q series and many more.

Bamboo MediaCasting's SilverStripe is a white-label solution that allows carriers or service providers to provide a channel-based subscription service to their users. Users can enjoy rich video and audio content such as television programs, movie trailers, professional or user-generated video clips, music, news and other long or short digital content. Optimized for simple handset viewing, the solution leverages a unique “Push-Store-Play™” mobile technology for dynamic content delivery to mobile phones with no user intervention, completely in the background.

"With our addition of the Microsoft Mobile platform to our constantly-growing solution, Bamboo MediaCasting has increased its offering for carriers and service providers to include many more phone as well as PDA devices,” explained Meir Fuchs, VP, Research and Development of Bamboo MediaCasting, Inc.

The SilverStripe service, already deployed by a Tier-one mobile operator in Europe, utilizes existing mobile networks and facilitates off-peak delivery to minimize network congestion, data costs, and disruption to traditional phone usage. The service provides episodic viewing of rich-media content including news, video podcasts and music for users. The channel-based subscription model allows subscribers to select the content they desire, and then enjoy the full-track media on their mobile phones without browsing or network connection. Users are notified when new material arrives and has been stored. With one click the rich-media can be played anytime, anywhere.

“Bamboo MediaCasting is aggressively building up our solution to keep up with the growing variety and complexity of today's mobile devices," stated Guy Morag, CEO of Bamboo MediaCasting, Inc. "Expanding our offering to include Microsoft Mobile is in line with our efforts to make our solution comprehensive for our customers, their users and the varied mobile devices they use. Additional platforms will be announced in the coming weeks to further expand the solution for our customers.”

Bamboo MediaCasting, Inc. (www.bamboomc.com) provides the highest quality mobile media experience, delivered automatically for consumer convenience. Mobile carriers and service providers can generate recurring revenues by providing automatic delivery of user-selected rich-media content. Users experience the service with maximum convenience and crystal-clear quality. Through push delivery of rich-media content, Bamboo's solution overcomes significant barriers of (i) poor user experience (ii) poor video quality (iii) data cost and (iv) network congestion.

Carriers and service providers who deploy Bamboo MediaCasting’s proprietary SilverStripe technology instantly transform mobile phones into portable media devices by employing push delivery of crystal-clear entertainment and other subscription-based and advertising-supported content.

For the end user, Bamboo MediaCasting’s SilverStripe technology provides an ongoing interactive rich-media experience, combining consumer-directed entertainment content with maximum exposure to advertising messages through content replay opportunities. The service acts like DVR for their phone.

SilverStripe is a complete and scalable end-to-end mobile media solution enabling network operators, service providers and content providers to deliver their clients an effortless, dynamic mobile entertainment experience. Delivering internet content through controlled mobile channels, regularly refreshed full track content from customer-selected channels, optionally coupled with highly-targeted advertising is pushed to the subscriber's phone and stored on their handset memory. Subscribers enjoy convenient access, independent of network availability, anytime, anywhere.

Bamboo MediaCasting Public Relations: David Goldman, david.goldman@bamboomc.com